(Download Book) Introduction to Global Business: Understanding the International Environment & Global Business Functions By Julian Gaspar

Introduction to Global Business: Understanding the International Environment & Global Business Functions

Introduction to Global Business: Understanding the International Environment & Global Business Functions

The global business environment is rapidly changing due to shifts in geopolitical alliances, active support of global international institutions in promoting market-oriented economic reforms, and advances in the development and use of information technology. INTRODUCTION TO GLOBAL BUSINESS, 2e addresses these challenges by providing a comprehensive analysis of the global business environment and lays the foundation for the functional tools used to better prepare you to manage the global business landscape. The text flows smoothly and clearly from concept to application, asking you to apply those learning skills into real-world personal and professional applications. The specialized author team introduces globalization through unparalleled scholarship and a world-view presentation of the fundamental pillars of the global business environment -- culture, ethics, economics, and information technology. Ensure that you understand the procedures and concepts you need to know with MindTap

Product details: Introduction to Global Business: Understanding the International Environment & Global Business Functions

Introduction to Global Business: Understanding the International Environment & Global Business Functions

Author : Julian Gaspar

Pages : 432 pages

Publisher : Cengage Learning

Language :

ISBN-10 : 1305501187

ISBN-13 : 9781305501188








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